rachel bell - resume
rachel bell's resume
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creative director | brand storyteller | content innovation leader
bellrachelc@gmail.com | @rachelrachelbell
i'm a creative leader specializing in building brands through culture-driven storytelling, original content franchises, and audience-first experiences. over the past decade i've launched brands from zero, created award-winning entertainment properties, built communities around emerging products, and developed content strategies that turn audiences into advocates.
experience
director of content and engagement, gotham (2023 - present)
joined before launch to build gotham's content ecosystem and voice from the ground up. created "hi, i'm high," an award-winning branded series (webby 2026, clio 2023) with 50+ episodes and 10m+ views, later expanded into sold-out live shows at city winery. grew gotham's audience from zero to 57k instagram, 15k tiktok, and 20k youtube, while assisting in execution across 8 major campaigns, 7 nyc fashion weeks. managed a network of 15+ creative partners. built and made loyal a diehard influencer network.
head of marketing, honk (los feliz engineering) (2020 - 2022)
built the company's marketing function as its first and only marketing hire, working directly with the ceo. created honk's brand identity and social-first growth engine, producing 300+ tiktoks (4.5m+ likes, 140k followers) and creator partnerships generating 27m+ views that directly drove app store growth.
head of creative content, flip (2018 - 2020)
promoted from content creator after growing flip's social audience from zero to 50k followers. led brand voice and editorial strategy across social and blog, including viral, seo-driven content that regularly ranked on page one of google.
independent creator (2013 - present)
personal creator with 45k+ instagram followers, maintaining firsthand expertise in audience building, creator strategy, and community engagement.
recognition
webby award, branded series - hi, i'm high
clio award - hi, i'm high
upcoming feature in the new yorker's "talk of the town"
coverage in ad age, retail brew, vogue, rolling stone, new york magazine, nylon, interview magazine, women's wear daily, and artnet
skills
creative direction, brand identity, content franchises, entertainment strategy, social-first storytelling, campaign development, editorial vision, brand voice, creator partnerships, video production, creative team leadership, audience development